PODCASTS, TEDX TALKS, KEYNOTES & INTERVIEWS

A successful land and expand GTM model significantly contributes to increasing shareholder value by driving revenue growth, enhancing customer lifetime value, and improving overall business performance. Here’s how a successful land and expand model can lead to increased shareholder value: Revenue Growth: The land and expand model focuses on acquiring new customers through an initial offering and then capitalizing on expansion opportunities within those accounts. This approach

Invest in Employee Advocacy:Encourage and empower your company’s employees to become advocates for your brand on digital platforms. This involves helping them establish and build their personal brands within their areas of expertise. When employees share valuable insights, industry knowledge, and engage with your company’s content, it can lead to increased brand visibility, trust, and ultimately drive more business.Here’s how to implement this strategy: Training and Resources

This article focuses on how I thought about PR and why the companies I worked for consistently achieved far better results than bigger better funded competitors. I never thought about PR is simply increasing awareness. I thought about PR as a strategy to: Further the customer journey by increasing conversions. Contribute to lead generation. Generate effective SEO. Increase awareness, primarily measured by share of voice. In my experience, most companies struggle with generati